About Us — Accentric.io

Our Purpose

Enterprise retention discipline, available to every business.

For decades, the most sophisticated customer retention strategies — the playbooks, health scoring models, re-engagement frameworks — have been the domain of large enterprises with dedicated teams and significant budgets.

Accentric.io was founded to change that. The same discipline that protects $5M ARR portfolios for global SaaS companies can be applied to a 1,500-patient dental clinic or an early-stage founder trying to stop the leak before it sinks growth.

The principles don't change. The application does. That's what we do.

Ashly Emmanuel Founder · Accentric.io · Sydney, AU

The Founder

Ashly Emmanuel

Founder & Customer Retention Strategist

Ashly Emmanuel founded Accentric.io after nearly 25 years building and leading customer success functions for some of Australia's most demanding enterprise organisations. Her career spans technical consulting, solution architecture, enterprise account management, and senior CS leadership — giving her a rare end-to-end view of what it actually takes to retain and grow customer revenue.

Most recently, Ashly served as Director of Customer Success for APAC at Plutora — an enterprise SaaS platform — where she managed a $5M+ ARR portfolio across 50+ accounts including NAB, ASX, NBN Co and Transport for NSW. She scaled her team from two to ten, reduced customer onboarding time by 50%, and sustained a 95% gross retention rate over six years. Before that, she stepped in as Chief Customer Officer at Enov8, managing a global client portfolio including Citibank, DHL and ANZ.

What Ashly observed across every role was consistent: businesses that invested in structured retention thinking consistently outperformed those that didn't — regardless of size, industry, or product. That conviction is what Accentric.io is built on.

Ashly holds a Bachelor of Information Technology from Western Sydney University and is a founding member of the VSM Consortium. She is based in Sydney, NSW.

95%

GRR sustained over 6 years at Plutora APAC

$5M+

ARR managed across APAC enterprise portfolio

50%

Reduction in customer onboarding time

How We Work

Principles we don't compromise on.

Specificity over templates

Every engagement starts with your data, your customers, and your context. We don't apply generic frameworks — we build strategies that are specific to what's actually happening in your business.

Outcomes over activity

We measure success by what changes in your business — retention rates, re-engagement numbers, revenue recovered. Not by how many slides we produced or how many calls we had.

Straight talk

We tell you what we see, including the things that are uncomfortable to hear. If your retention problem is a leadership issue, a process gap, or a product problem — we'll say so clearly.

Built to last without us

The goal of every engagement is to leave your team with systems, playbooks, and habits that run long after we're gone. Dependency on a consultant is not a success outcome.

Fairness in pricing

Enterprise-level thinking shouldn't require an enterprise budget. Our pricing is structured to make serious retention strategy accessible to businesses at every stage of growth.

Relationships first

We work with a small number of clients at any one time. That means every engagement gets serious attention — not a junior consultant and a recycled deck.

Built on the belief that keeping customers is the most underrated growth strategy.